In business, as in politics, power stems from control of the narrative. That’s why digital assets tend to reflect internal priorities rather than what customers need. But when users don’t find what they’re looking for on your site, they leave — often with a diminished opinion of your brand. Whether you’re on a product team or working with clients, your job is to sort through the clutter to deliver content that both engages users and drives towards your business’s goals.
Our thoughts on building better experiences.
When a design system is set up properly, creating new features and templates can happen fairly quickly. This allows designers to focus on solving user needs and creating an overall better user experience instead of spending our time on mundane tasks of re-creating patterns and modules. Whether you’re starting from scratch, have an existing system, or need to merge designs from different areas of your organization, here are six ways you can leverage the KonMari Method when organizing your design system.
Imagine logging into a new application for the first time, only to discover there are no words to guide you. How would you know where to go? How would you know what you could do? You wouldn’t. Without content, your new application might be beautiful, but it would also be useless. Content is a critical – though most often overlooked – part of the user experience. Whether you have a website, application, or other digital platform, your user relies on content to guide them.
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