XD Thinking

If your company has a customer experience touchpoint that’s outdated, underperforming, or just plain broken, it may be tempting to overhaul the design first and focus on the content later. But content and design need to work together from day one of any project. Content can’t be an afterthought, or something that gets filled in later. Bringing “the content people” into a project when the design is nearing completion or the CMS has already been built is begging for trouble.

Bias, a word that makes every researcher cringe, is actually the brain’s solution to navigating the endless influx of stimuli in our environment. When faced with constantly making decisions, our brain uses biases as a shortcut to guide us through our lives more seamlessly. In part one of this series, we’re outlining three major biases and offering solutions around how user experience researchers can avoid them.

Although GDPR has been a long time coming, business priorities or lack of clarity around how your specific business is impacted may have caused you to feel like you implemented GDPR changes in a rush, focusing on compliance rather than your audience’s experience. Now that your changes are done and you can breathe a sigh of relief, it’s probably a good time to think about how your changes impacted the user experience.