Effective Thinking

Thoughts from our team

FEATURED | Article
10 Books To Help You Grow as a Leader and Improve Employee Experience

At Effective, we have witnessed a growing number of projects that are focused on designing better digital experiences to improve the employee experience. This uptick is no surprise when research clearly correlates a positive employee experience with strong company performance. When employees are happy, they generate better customer service and improve brand loyalty.

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FEATURED | Article
Data: The Key to Better Understanding Your Customers

With increasing pressure to demonstrate ROI of customer experience and design investments, the most sophisticated organizations are finding ways to use data to support these strategies. While measuring the impact of design outputs or digital experiences on business outcomes is a key piece to the puzzle, harnessing data to directly inform customer experience strategies is another, potentially more impactful, piece.

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FEATURED | Article
Three Trends in Healthcare Businesses Shouldn’t Ignore

The healthcare industry is experiencing massive amounts of change. With more than 40 percent of our business in the healthcare space, we’ve observed common trends and changes that will affect the future of this industry. So, what are the three main trends we foresee impacting healthcare over the next five years? And how are we adapting with these trends?

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Looking for something else?

FEATURED | Video presentation

Designing for the Emotions of Healthcare

Human emotions are incredibly complex and interactions regarding our health are weighted heavily with emotion. See one of our Lead Experience Designers, Lauren Krabbe, presenting on how the application of journey maps, user research, and data driven design help prioritize solutions that cater to the emotional experience of the patient.

FEATURED | Webinar

How Do You Measure Successful Design?

Data is critical to the design process. It provides strategic insight into customer behaviors, design direction, and key business opportunities. Kristin Youngling, Senior Director of Data Strategy, hosted a webinar to showcase how to integrate data into your design decision making process.

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CASE STUDY | Amex- Plenti

Growing market share through loyalty rewards

Effective and American Express partnered to design and launch the digital experience of the U.S. Plenti rewards program. Its purpose was to engage new and existing customers, grow brand loyalty, and, ultimately, drive revenue.


Improving acquisition through targeted business solutions

We partnered with American Express to create a responsive web experience that would reposition their offerings, improve online lead generation and acquisition, and reduce customer inquiry rates to improve efficiency.

CASE STUDY | MWI Animal health

Reimagining the buying experience through a human-centered approach

We partnered with MWI Animal Health to increase sales by making improvements to the online buying portal and the internal sales representative tool that would increase efficiencies in the ordering process and improve customer experience and satisfaction.


Communicating a patient-centric mission through human-centered design

We partnered with CityMD to create an online patient experience that reflected the organization’s uniquely personalized brick-and-mortar experience, better informed prospective patients, and reduced unnecessary customer support calls.

Let's make a great experience.