Effective recently rolled out a new tool to more accurately assess the current state of digital products called the Effective Experience Scale. This tool removes the subjectivity of traditional assessment methods and provides our clients with a holistic competitive assessment of the current state of their product.
Thoughts from our team
Today’s discussions around digital transformation are broad and often nebulous. Simply put, many organizations are finding that their structures, skills, and processes are breaking under the weight of what it means to embrace digital as part of their core DNA.
Design can and should be held accountable for not only delivering an optimal user experience, but also delivering measurable business outcomes. The key to holding design accountable is, first and foremost, understanding what success looks like. When interpreted, and applied correctly, data allows organizations to clearly define success and measure along the way to ensure design solutions are driving their business forward.
Looking for something else?
FEATURED | Video presentation
Designing for the Emotions of Healthcare
FEATURED | Webinar
How Do You Measure Successful Design?
Get industry news sent to your inbox.
CASE STUDY | Amex- Plenti
Growing market share through loyalty rewards
CASE STUDY | Amex
Improving acquisition through targeted business solutions
CASE STUDY | MWI Animal health
Reimagining the buying experience through a human-centered approach
CASE STUDY | CityMD