Bias, a word that makes every researcher cringe, is actually the brain’s solution to navigating the endless influx of stimuli in our environment. When faced with constantly making decisions, our brain uses biases as a shortcut to guide us through our lives more seamlessly. In part one of this series, we’re outlining three major biases and offering solutions around how user experience researchers can avoid them.
Thoughts from our team
Although GDPR has been a long time coming, business priorities or lack of clarity around how your specific business is impacted may have caused you to feel like you implemented GDPR changes in a rush, focusing on compliance rather than your audience’s experience. Now that your changes are done and you can breathe a sigh of relief, it’s probably a good time to think about how your changes impacted the user experience.
Members of our healthcare team recently attended the 2018 Prime Health Innovation Summit. Bringing together influential thought leaders from across Colorado, this engaging event challenged attendees to think about how innovation and healthcare can come together from multiple vantage points.
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FEATURED | Video presentation
Designing for the Emotions of Healthcare
FEATURED | Webinar
How Do You Measure Successful Design?
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