XD Thinking

As brands and agencies seeks to deliver unprecedented volumes of content, many struggle with maintaining the content quality that savvy consumers demand. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. In part 2, we speak with Charita Lucas, Ogilvy's director of digital content delivery. Charita shares how her personal journey has made her more agile, how diversity influences creativity, and how her team scaled from delivering 380 content assets a year to 14,000.

Armed with a data-backed approach to understanding your customers, I hope you’re feeling steadier, calmer, and more directed in the customer understanding lifecycle. A monolithic understanding of our customers and their ever-changing behaviors must always be built on a solid foundation of initial understanding. And that foundation must be constantly tested. So, next time you’re feeling anxious about an outside market factor that you can’t control, remember that there is always more to know about your most valuable asset—your customers.

Not too many years ago, brands and agencies had time to refine—to build content and stories that could stand the test of time. Now, we scroll past social tiles so quickly on our phones that everything has to pop right away. Fast, cheap, and good is the holy grail and we're all striving to get there. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders at Ogilvy who are transforming how content is delivered. For part 1, we speak with Executive Creative Director, David Hernandez, about what summer camp has taught him about delivering creative content at the speed of digital.