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Data: The Key to Better Understanding Your Customers

With increasing pressure to demonstrate ROI of customer experience and design investments, the most sophisticated organizations are finding ways to use data to support these strategies. While measuring the impact of design outputs or digital experiences on business outcomes is a key…

Three Trends in Healthcare Businesses Shouldn’t Ignore

The healthcare industry is experiencing massive amounts of change and with more than 40 percent of our business being in the healthcare space, we have observed common trends among these changes that will affect the future of this industry. So, what are…

Using Design Thinking in Enterprise Companies

“But how do we make goodness attractive? By doing whatever we can do to bring courage to those whose lives move near our own. By treating our 'neighbor' at least as well as we treat ourselves—and allowing that to inform everything that we produce.” –…

Market Research or UX Research?

We often hear the question, “What’s the difference between market research and user experience (UX) research? Aren’t they the same thing?” While the terms are sometimes used interchangeably, there are important distinctions regarding when they are applied, who/what is being studied, and…