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Data strategy

Data: The Key to Better Understanding Your Customers

With increasing pressure to demonstrate ROI of customer experience and design investments, the most sophisticated organizations are finding ways to use data to support these strategies. While measuring the impact of design outputs or digital experiences on business outcomes is a key…

Holding UX Design Accountable

Why measuring user experience design and holding it accountable for delivering on business outcomes is key to sustainable success Data has become a critical factor in driving businesses forward today. From sophisticated machine-learning solutions to more traditional market mix modeling, data is…

Create Stronger Customer Journey Maps to Better Understand Your CX

Understanding the full customer experience is the first step to improving it. Our team of customer insights researchers and data strategists focus on gaining a clear picture of an organizations’ customer experience by applying existing data, analytics and research to build end-to-end…