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Experience design

Death of a Design: Five Stages of Grief

As a UX designer, I love solving complex problems. A few years ago I worked on a complete overhaul of the website and mobile application for a health insurance company. During this multi-year project, we spent countless hours sharing design concepts with…

The Zen Guide To CX

This message is for you. It’s for you, product owner at a global CPG. It’s for you, senior marketer at a wildly successful direct-to-consumer product. It’s for you, agency partner setting an engagement strategy for your clients’ presences online. This is for…

A Millennial’s Guide to Building Products for Millennials

As someone born in the millennial generation, I have only a vague memory of what life was like prior to the Internet boom. I recall the first time I made an online purchase and the wave of skepticism that came from my…