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10 Books To Help You Grow as a Leader and Improve Employee Experience

At Ogilvy, we have witnessed a growing number of projects that are focused on designing better digital experiences to improve the employee experience. This uptick is no surprise when research clearly correlates a positive employee experience with strong company performance. When employees…

Content Strategy: What Clients Need To Know

Content is the main component of websites and a critical component of successful experiences, but it doesn’t just magically appear. Without a strategy around content, websites are dramatically more challenging to use, maintain, and scale. Most people are familiar with or at…

What to Do When Company Culture Affects Your Customer Experience

I’ve worked with a diverse set of large to small companies spanning multiple verticals, yet I often see similar organizational/cultural problems that can affect the delivery of superior customer experiences. I was a part of a cross-functional team last year at EffectiveUI…

How Digital Products Drive Compelling Experiences

Experience matters in a digital world In our increasingly connected culture, digital products like Tesla and Airbnb have the ability to build multi-billion dollar markets or disrupt entrenched industry leaders. Digital products drive growth and accelerate change by solving real problems and…

The UX Design Process: What Clients Need to Know

Thinking about working with a UX agency for the first time? Great! Welcome! You’ve probably heard about user experience, user-centered design, usability and a host of other names for following a customer-centric approach to designing products. There is a wealth of nuance…