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Articles on experience design

Taming the Beast

Anyone who has worked with me before knows that organization is my expertise. A tidy person by nature, I’m always looking for ways to work smarter and more efficiently. (Thank GOD for Sketch plugins!) Having been tasked with creating several design system…

A Millennial’s Guide to Building Products for Millennials

As someone born in the millennial generation, I have only a vague memory of what life was like prior to the Internet boom. I recall the first time I made an online purchase and the wave of skepticism that came from my…

Experience is the New “Product” in Healthcare

Ogilvy recently hosted the second installment of the Design Deconstructed series featuring the design philosophy and expertise of Roberto Veronese, VP of Product Design at Helix. Ogilvy’s Design and Interaction Group Leader, Mirco Pasqualini, opened the session with a thought-provoking…