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Our team

We are Effective because of the dedication and passion of our people.

Meet our leadership team

Rebecca Flavin

Chief Executive Officer

Peyton Lindley

Chief Strategy Officer

Mike McFadden

Senior Vice President of Strategy

Vinny DiPietro

Vice President of Finance

Dan Saltzman

Vice President of Design

Amanda Gagliardi

Vice President of Design

Kristen Cromer

Vice President of Experience Design

Kristin Youngling

Senior Director of Data Strategy

Shawn Cimock

Director of Client Engagement

Kellie Morante

Director of Talent Management

Emily Mertens

Director of Operations

Staff highlights

Senior Experience Researcher

Alex Levin

“As a Senior Experience Researcher, I lead and oversee research at the project level. This entails helping define appropriate methodologies and approaches for meeting clients’ end goals and objectives. Additionally, I execute the research and analyze the research data. I partner with our design team to understand how research is going to help inform design from a strategic point of view.”

Senior Engagement Manager

Scotty Saunders

“As a Senior Engagement Manager, I have in-depth knowledge of all aspects of the project, and I constantly communicate project progress, opportunities, and potential barriers to the client and internal team. If pivots in a project approach are needed, I am able to see those changes coming around the bend and proactively suggest adjustments or alternative approaches.”

Account Director

Erica Fransen

“As an Account Director at Effective, I serve as a trusted adviser for our clients and lead the exploration of new ideas, discovering solutions to critical problems, illuminating the client’s organizational blind spots, and navigating the road ahead. My focus is on cultivating our client relationships and ensuring that we are providing strategic value as a partner.”

Creative Technologist

Jeff Duke

“As a Creative Technologist, it’s my job to work closely with our design team to bring designs to life, in code, for our clients. This includes working with designers in the early stages to determine feasibility and level of effort on a design before it gets built, and then subsequently working with our quality assurance team to verify that what I created is exactly what the design called for.”

Experience Design Principal

Melissa Sepe

“As an Experience Design Principal, I work with our clients to understand their business goals and customers’ needs, and I lead multidisciplinary teams to create experiences that solve for those goals and needs. I also partner closely with our Engagement Managers to ensure that we are delivering positive client experiences and keeping our projects healthy and on track.”

Senior Experience Designer

Jenna Brucoli

“As a Senior Experience Designer, my goal is to create work that balances a client’s business goals with an end user’s needs. I work collaboratively with my clients, acting almost like an extension of their team, to understand their business and their audience on a deeper, more emotional level. And in that environment of collaboration and trust, I facilitate regular working sessions.”

Senior Experience Designer

Shane McAllister

“As a Senior Experience Designer, my role is deeply rooted in understanding who I am designing for — their emotional states, expectations, and needs. I work closely with teams to solve complex design problems; define powerful, versatile brand expressions; exceed business goals; and streamline the development process. There’s a lot of collaboration. Everything leads up to designing the best possible experience.”

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