Our team

We are Effective because of the dedication and passion of our people.

Meet our leadership team

Rebecca Flavin

Chief Executive Officer

Peyton Lindley

Chief Strategy Officer

Mike McFadden

Senior Vice President of Strategy

Vinny DiPietro

Vice President of Finance

Dan Saltzman

Vice President of Design

Amanda Gagliardi

Vice President of Design

Scott Esmond

Vice President of Business Development

Kristin Youngling

Senior Director of Data Strategy

Shawn Cimock

Director of Client Engagement

Kristen Cromer

Director of Design

Kellie Morante

Director of Talent Management

Emily Mertens

Director of Operations

Staff highlights

Engagement Manager

Scotty Saunders

“As an Engagement Manager, I have in-depth knowledge of all aspects of the project, and I constantly communicate project progress, opportunities, and potential barriers to the client and internal team. If pivots in a project approach are needed, I am able to see those changes coming around the bend and proactively suggest adjustments or alternative approaches.”

Senior Experience Researcher

Lys Maitland

“I perform a variety of research depending on the problem we are solving. For example, I use generative research to help define a problem and evaluative research to help assess an existing design. As a researcher, my goal is to discover the pain points, needs, motivations, and behaviors of users. This brings the user into the design process, which is the whole point of doing research.”

Senior Creative Technologist

Walter Breakell

“As a Senior Creative Technologist, I help create and build web experiences for our clients. I’m focused on translating the ideas of our user experience and design teams into living, breathing applications. My role requires a huge amount of collaboration working alongside designers, researchers, project managers, and clients to deliver great products for our users.”

Account Director

Erica Fransen

“As an Account Director at Effective, I serve as a trusted adviser for our clients and lead the exploration of new ideas, discovering solutions to critical problems, illuminating the client’s organizational blind spots, and navigating the road ahead. My focus is on cultivating our client relationships and ensuring that we are providing strategic value as a partner.”

Experience Design Principal

Melissa Sepe

“As an Experience Design Principal, I work with our clients to understand their business goals and customers’ needs, and I lead multidisciplinary teams to create experiences that solve for those goals and needs. I also partner closely with our Engagement Managers to ensure that we are delivering positive client experiences and keeping our projects healthy and on track.”

Senior Experience Designer

Shane McAllister

“As a Senior Experience Designer, my role is deeply rooted in understanding who I am designing for — their emotional states, expectations, and needs. I work closely with teams to solve complex design problems; define powerful, versatile brand expressions; exceed business goals; and streamline the development process. There’s a lot of collaboration: sketching, mapping journeys, exploring and systematizing the visual language. Everything leads up to designing the best possible experience.”

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