Health + wellness

Over 40 percent of our business is in the healthcare industry

Combining our healthcare industry expertise with our measurable, human-centered design approach allows us to implement strategies that will truly make an impact on your business.

We streamline processes, remove roadblocks, and make decisions easier.

In our years of experience working with leading industry innovators, we have designed solutions that are embraced by the user, result in measurable success, and drive positive business outcomes by reducing costs, improving processes, and implementing consistent experiences across large organizations.

We address critical industry trends.

Shift to value-based care

As the shift from fee-for-service to value-based care accelerates, health care organizations are quickly adjusting their business to better meet patient needs and outcomes. Through research, we are able to provide powerful insight into the experiences of all stakeholders, informing actionable strategies that result in a new, higher-quality standard of patient care.

Consumerization of healthcare

As quality, consistency, ease of use, and value of digital touchpoints across industries continue to improve, so do the expectations of health care consumers. Well-designed experiences can be a major differentiator in the marketplace, contributing to retention, loyalty, and value perception.

Brands defined by patient experience

Whether it’s the evolving competitive health care landscape, emerging technologies revamping care, or the highly emotional nature of health care interactions, it is more important than ever that companies consistently deliver on their brand promise by being responsive and providing optimal experiences at all critical touchpoints: internal and external, online and off.

FEATURED | Video presentation

Designing for the Emotions of Healthcare

by: Lauren Krabbe

Human emotions are incredibly complex and interactions regarding our health are weighted heavily with emotion. See one of our Lead Experience Designers presenting at the Mobile Pharma Summit discussing how the application of journey maps, user research, and data driven design help prioritize solutions that cater to the emotional experience of the patient.

Case study


We partnered with CityMD to create an online patient experience that reflected the organization’s uniquely personalized brick-and-mortar experience, better informed prospective patients, and reduced unnecessary customer support calls.

Case study

MWI Animal Health

We partnered with MWI Animal Health to increase sales by making improvements to the online buying portal and the internal sales representative tool that would increase efficiencies in the ordering process and improve customer experience and satisfaction.

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