Erica Fransen

Account Director

Describe your role as an Account Director.
As an Account Director at Ogilvy, I serve as a trusted adviser for our clients and lead the exploration of new ideas, discovering solutions to critical problems, illuminating the client’s organizational blind spots, and navigating the road ahead. My focus is on cultivating our client relationships and ensuring that we are providing strategic value as a partner. Ultimately, I am responsible for the client experience, the success of our engagement, and advising our clients’ long-term product and business strategy. 

What steps did you take professionally that led you to this position?
I’ve worked in digital on the agency side for more than 11 years, mainly in account management and strategy roles. I began my career working more on the marketing side in branding, campaigns, and social media and have gradually shifted my focus toward user experience and product design.  

What do you love most about your job?
I love working in an industry that is always changing, where I’m learning something new every day. When I first started my career, Twitter, Uber, Spotify, Airbnb, Instagram — none of these companies existed yet. Many large enterprise organizations are still trying to figure out how they need to pivot organizationally to support the ever-changing (and rising) expectations and needs of users. I love the challenge of helping companies understand how to implement digital transformation, to innovate in how they operate internally and in their customer experience. 

What is the best advice you have received?
Get a seat at the table and lean in. Always lean in. 

Whats the most meaningful impact youve made as an Account Director?
I’ve helped challenge my team and our agency to think more broadly about our clients’ business challenges and how we can proactively foresee needs and provide strategic value. The Account Director role is relatively new at Ogilvy, so it’s been an incredible opportunity to define what the practice entails and build an understanding, internally and externally, of the benefits of account strategy. 

What do you like best about working for Ogilvy?
As always, this comes back to the people. I enjoy working with such talented people. Additionally, I think it’s very easy for agencies to lose sight of things and just focus on beautiful design. At Ogilvy, I love how research, usability testing, and data strategy are so deeply integrated into informing our design. It adds so much depth and thoughtfulness to what we do, and it has a significant impact on creating a best-in-class user experience.

Interested in a career at Ogilvy?