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Kristen Cromer

Vice President of Experience Design

As Vice President of Experience Design and head of our health and wellness practice, Kristen is responsible for the healthy growth of our business and our teams. She sets the strategic direction of our efforts in the health and wellness sector, bringing industry expertise to our clients to make a positive impact on the lives of patients, to support providers in caring for patients, and to simplify interactions with payers.

In leading our design team, Kristen establishes a culture of shared purpose and a strong sense of team partnership to ensure that we are working together to accomplish great things for our clients. She values the role of continuous learning in the growth of her team and sees the success and professional advancement of individuals as the most important and fulfilling aspect of her role.

Kristen has more than 15 years of experience in design, strategy, user experience research, and consulting. She has led initiatives with clients such as Aetna, DaVita, AmerisourceBergen, Galderma, Endo Pharmaceuticals, and Janssen Pharmaceuticals as well as clients in financial services, insurance, automotive, and government sectors.

After obtaining a bachelor’s degree in computer information systems from the University of Dayton, she received a master’s degree in educational technology from Lehigh University. In her free time, you can find Kristen applying her design skills to her garden or skiing with her family in the Rocky Mountains.

Among the best parts of my job are helping other people grow in their careers and helping my clients realize success in our work together.

— Kristen Cromer

Meet our other leaders

Senior Director of Data Strategy

Kristin Youngling

Kristin leads Ogilvy’s data strategy team, a group dedicated to leveraging data throughout the design process to inform decision making and ensure that our solutions deliver measurable business outcomes for clients. She believes that data is critical to the design process and is passionate about bringing the two together to deliver more effective and measurable outcomes. Under Kristin’s leadership, the team empowers clients to use data as a tool for informing, transforming, and modernizing their business strategies.

EVP, Digital Transformation and Partnerships

Mike McFadden

As the Executive Vice President of Digital Transformation and Partnerships, Mike focuses on growth and driving the client experience. He believes in the power of collaboration and is inspired by watching global teams come together to solve complex problems. He is passionate about the human-centered approach that Ogilvy’s uses with its clients and energized by seeing this philosophy weaved throughout our organization and culture.

Vice President of Finance

Vinny DiPietro

As Vice President of Finance, Vinny oversees Ogilvy’s fiscal operations and leads its finance department. He is passionate about working with Ogilvy’s clients and executive team to drive growth and high-quality work. Vinny is a dedicated leader who has been in the WPP network for 13 years of his professional career. Since joining Ogilvy, he has contributed greatly to the company’s development by building out the finance team and creating new operational processes.

Vice President of Design

Dan Saltzman

As Vice President of Design, Dan leads Ogilvy’s digital transformation efforts and co-manages its design and research teams. He understands the challenges that our clients are facing while also possessing the experience and drive to accompany them down the path of digital transformation. Dan enjoys collaborating with our clients to incorporate the Ogilvy mindset of leading with a measurable, human-centered design approach into how they traditionally work.

Vice President of Design

Amanda Gagliardi

As Vice President of Design, Amanda leads Ogilvy’s New York City office and provides design oversight to clients. She specializes in solving problems at the intersection between customer experience and process improvement for digital and physical customer touchpoints. She’s particularly passionate about making better experiences for Ogilvy’s clients. She loves working with teams to work through the best way to deliver to their particular client.