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The UX design process: What clients need to know

Thinking about working with a UX agency for the first time? Great! Welcome! You’ve probably heard about user experience, user-centered design, usability and a host of other names for following a customer-centric approach to designing products. There is a wealth of nuance…

User flows in UX design: What clients need to know

User flows demonstrate how business goals will be achieved in design, and provide the most accurate view of scope and effort. Also known as a blueprint, journey, narrative or map, a user flow is a deliverable that demonstrates the step-by-step elements required…

Day in the life of a user experience designer

My job is one of the hardest jobs to explain to my 85-year-old grandmother. Really, it’s difficult to explain to most people I know. My grandmother, though, will occasionally ask me to tell her, again, what I do for a living. Often…